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  • All News
  • Brand
  • Influencers
  • Journalism
  • PR
  • Social Media
  • Strategy
  • Uncategorised
  • Video

Young and fired up

When it comes to creativity, it’s young people who have their ear to the ground. They know what’s hot and what’s not. They’re tapped directly …

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Why Grads in Content is so important

Having worked in the content industry for nearly 20 years now I have witnessed great talent arrive from many different avenues.  But there is nothing …

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Thinking outside the inbox: why you need an email strategy

Growing up, we’re always told not to judge a book by its cover — meant to be taken both literally and figuratively. But, when it …

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Content strategy’s eureka moment

A CMA Original by Martin Bewick, Content Strategist, CPL There is a certain type of eureka moment that content marketers will instantly recognise. It’s a moment …

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Maximising the effectiveness of influencer marketing

A CMA Original by Harry Seaton, Managing Director, Fluential Uh oh. So, influencer marketing. You’ve heard a lot about it, haven’t you? The press aren’t …

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To have and to hold (your client)

A CMA Original by Alison Krog, Content Strategist, Wonderly Studio What’s the secret to an enduring client/agency relationship? Ask Wonderly, the owned media agency that …

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21 free tools to develop your content marketing strategy

Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a premium tool for pretty much everything today. …

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And the award goes to… good strategy

The current awards season prompts Martin Bewick to offer his suggestions for some new categories for content marketing awards Brits, Baftas, Golden Globes, Oscars… As the …

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Why content is the essential condiment for business success

Everyone knows the world is more connected and complex than ever, creating a boom time for disrupter brands. Agile and innovative businesses are springing up …

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Levi’s and huck magazine ask the question, ‘what does it mean to be a man today?’

To launch their Performance Denim collection Levi’s has partnered with premium counter-culture platform Huck to create ‘Not a Hero’, a new film exploring how men …

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How luxury brands approach content

For many years the main way that brands connected with consumers of luxury items has been via print. Inspired by the longevity of high-end titles …

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How to get influencers to work with you for free

Running awareness-raising campaigns means we’ve been through a lot of trial and error, especially when trying to get a respected influencer onboard without paying. We …

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Three content trends in reputation management

For the past seven years, my professional life has involved getting corporates to better tell the stories behind their businesses. In turn, this allows them …

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From zero to hero: how to measure the success of your video strategy

Brands are creating more content than ever before, but one important question always remains: how should you measure the success of your video content? After …

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Video for brands: Did my Video content work?

This is part two in a two-part series of articles featured by the CMA about how brands can create effective and engaging video content. To …

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Editorial to the rescue

In a flagship state of the industry thought piece CMA Chair Vince Medeiros charts the rise of editorial leverage and how it is empowering traditional and emerging …

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